In Noah-gate: Lessons learned from Cell C’s controversial ad campaign | memeburn writer Walter Pike makes some smart observations about the CellC’s botched PR campaign using comedian Trevor Noah. Get the details at Memeburn, but here’s the take away…
- Don’t think your customers are stupid. They’re not, and there’s more, faster ways to find out about bad products in the marketplace than ever before.
- Increasingly, the only way to succeed as a small business is to deliver on your company promises, if that’s for better products, better service, or better prices etc. It’s way too easy to expose company’s and products that don;t live up ‘to the hype and advertising promises.
- Possibly the smartest way to proceed is to start by listening to your customers and potential customers. Which is why Index Media offers market research and customer surveys: to help you spend money improving your business in the ways that your customers expect from you.